Photonesto is a platform for photographers that allows for the simple and professional creation and management of online photo galleries for clients.
A product pricing is fundamental if you want to sell photo prints, albums, or other physical products directly from your galleries and sessions. It allows you to easily configure what you offer and for how much, significantly streamlining the entire sales process.
Setting it up takes just a few moments and will definitely bring you many benefits.
How to do this?
Click the main menu button in the top-right corner, then "Sales configuration", and finally "Create pricing".
In the next step, choose one of the options - either a new price list to be filled in manually or create a price list based on a lab's offer.
Today, we'll show you the version for configuring a price list based on a lab's offer, which automatically matches your prices to the products offered by a specific lab.
The photo labs we partner with are located in Poland and are available to users in Poland, but nPhoto can send to most of the EU countries.
We will select nPhoto as an example and confirm with the "Next" button. In the next step, we'll fill in the name of the price list, the currency, and the profit margin percentage, which will be used to populate the basic price list.
The default profit margin is 100%, but you can enter a completely different amount - it will be helpful in calculating the price for specific prints from the lab's offer.
We'll still be able to change the prices for the prints, so for now, we won't focus on the profit margin percentage. After entering the data, We'll click "Create".
This way, we get a price list configuration containing many different print combinations. Every format available from nPhoto and four different paper types.
Probably, this many options are too much for a typical offer we'd like to present to a client. Of course, we can change the configuration and adapt it to our needs, and the "Edit" option is for exactly that.
This way, we can leave only the formats and paper types we want to have in our offer. We will now adjust the offer by limiting the price list to a few of the most popular products.
Once we have the products we're interested in, we can change the prices of a given print. Simply enter the desired price and save the changes to the price list by clicking the "Save" button in the top-right corner of the screen.
The automatically calculated print prices are the sum of the lab's cost and your profit margin. You can either leave them as they are or change them as you see fit.
Below the price of the print, you'll see the estimated cost - this is what you, as the photographer, will pay the lab to fulfill that print order.
A significant element of the price list that we haven't mentioned yet is Print fulfillment.
This is the place where all your print orders for the labs are gathered - it's like a shopping cart for pending orders and a history of previous ones.
If you are connected to a lab, you can order prints from the selected lab directly within Photonesto. Another option is self fulfillment, which means you handle the product order outside the system.
If you want to significantly speed up the lab ordering process and reduce the risk of errors, we recommend configuring your price list with a lab.
What's important is that in Photonesto, you can conveniently change the fulfillment method for a specific print at any time.
Custom products
Within the price list configuration in Photonesto, we also have the option to sell your own products.
What are they? That's up to you! You can offer clients various products that meet their needs. This option is often used to sell mugs, calendars, USB drives, and similar products. If you want to add them to your offer, simply fill out the "Custom products" tab.
To start creating your own product, go to the "Custom products" tab and click the green "Add product" button:
In the window that appears, enter the product name, price, and specify how many photos this product will require - in the case of our calendar, only one:
"Save" the changes by clicking the button.
The product configuration window will then open, allowing you to provide a detailed description of the product you wish to present to your clients:
At the very top, you will find the name of the product you just created - you can change it by clicking on it and editing the text.
Below you will find the product price - do not worry about it at this stage, as you can set a different price for this product for each individual gallery in the Sales Configuration tab of that gallery.
Next, we need to answer the question: Does the product require photo selection? Here, you should choose one of three options regarding the client's selection of photos for the product:
Yes, the product requires selecting one photo – e.g., a photo frame, calendar, mug, etc. – the client will have to select one photo for this product
Yes, the product requires selecting multiple photos – e.g., an album, photobook, etc. – the client will have to select multiple photos for this product -> you must specify the range, i.e., the minimum and maximum number of photos the client should select
No, the product does not require photo selection – e.g., a box, frame, etc. – the client will not have to select a photo for this product.
The next step is the product description, which consists of two elements - a short description and a long description. We recommend filling in both fields, as they are displayed in different locations:
Now we can move on to the attributes option - this involves describing the specific features of the product, such as the color or material it is made of, as well as other essential characteristics (e.g., capacity in the case of a mug). For each attribute, you must enter both its name and value:
The attribute name is, for example, COLOR - the value is WHITE. The name could be MATERIAL, while the value for that attribute would be LEATHER.
The last thing we can add to our product is its photos, which can be added using the "Upload photos" button or by simply dragging them into the designated area.
The photos uploaded here should represent the actual product - it is important for customers to see exactly what it will look like.
After uploading product photos, you can mark which one will be the main photo (using the bookmark icon) and remove specific photos using the trash icon.
At this stage, you can also decide how these products will be displayed - as a list or as tiles:
You can therefore decide for yourself, independently for each product.
In summary, the product price list in Photonesto is a flexible tool that allows for precise pricing and sales management of both lab prints and your own products. Thanks to it, you can easily create a personalized offer tailored to your needs and your clients' expectations.