A product pricing is fundamental if you want to sell photo prints, albums, or other physical products directly from your galleries and sessions. It allows you to easily configure what you offer and for how much, significantly streamlining the entire sales process.
Setting it up takes just a few moments and will definitely bring you many benefits.
How to do this?
Click the main menu button in the top-right corner, then "Sales configuration", and finally "Create pricing".
In the next step, choose one of the options - either a new price list to be filled in manually or create a price list based on a lab's offer.
Today, we'll show you the version for configuring a price list based on a lab's offer, which automatically matches your prices to the products offered by a specific lab.
The photo labs we partner with are located in Poland and are available to users in Poland.
We will select nPhoto as an example and confirm with the "Next" button. In the next step, we'll fill in the name of the price list, the currency, and the profit margin percentage, which will be used to populate the basic price list.
The default profit margin is 100%, but you can enter a completely different amount - it will be helpful in calculating the price for specific prints from the lab's offer.
We'll still be able to change the prices for the prints, so for now, we won't focus on the profit margin percentage. After entering the data, We'll click "Create".
This way, we get a price list configuration containing many different print combinations. Every format available from nPhoto and four different paper types.
Probably, this many options are too much for a typical offer we'd like to present to a client. Of course, we can change the configuration and adapt it to our needs, and the "Edit" option is for exactly that.
This way, we can leave only the formats and paper types we want to have in our offer. We will now adjust the offer by limiting the price list to a few of the most popular products.
Once we have the products we're interested in, we can change the prices of a given print. Simply enter the desired price and save the changes to the price list by clicking the "Save" button in the top-right corner of the screen.
The automatically calculated print prices are the sum of the lab's cost and your profit margin. You can either leave them as they are or change them as you see fit.
Below the price of the print, you'll see the estimated cost - this is what you, as the photographer, will pay the lab to fulfill that print order.
A significant element of the price list that we haven't mentioned yet is Print fulfillment.
This is the place where all your print orders for the labs are gathered - it's like a shopping cart for pending orders and a history of previous ones.
If you are connected to a lab, you can order prints from the selected lab directly within Photonesto. Another option is self fulfillment, which means you handle the product order outside the system.
If you want to significantly speed up the lab ordering process and reduce the risk of errors, we recommend configuring your price list with a lab.
What's important is that in Photonesto, you can conveniently change the fulfillment method for a specific print at any time.
Within the price list configuration in Photonesto, we also have the option to sell your own products.
What are they? That's up to you! You can offer clients various products that meet their needs. This option is often used to sell mugs, calendars, USB drives, and similar products. If you want to add them to your offer, simply fill out the "Custom products" tab.
In summary, the product price list in Photonesto is a flexible tool that allows for precise pricing and sales management of both lab prints and your own products. Thanks to it, you can easily create a personalized offer tailored to your needs and your clients' expectations.